Breakdowns, cases
and fields for
experiments
Expert articles and analytics on speech AI agents, CRM integrations, and sales-team processes.
Analytics7 minKPIs From Real Calls: What to Measure Instead of Pretty Reports
Leading KPIs from real sales calls instead of vanity reports: talk/listen, discovery questions, live-booked next steps, multi-threading, discounts without value, coaching coverage. Scorecards and a weekly SENSO ritual — with source caveats.
Integrations7 minCRM and Call Analytics: Why Fields Lie and Conversations Tell the Truth
Why CRM fields and forecasts lie without evidence from the call: Salesforce State of Sales 2026 on selling time and data hygiene, call-sourced fields, SENSO writeback, and context for PULSO — no invented ROI.
Product6 minSENSO: How Call Analysis Uncovers Sales Blind Spots
Why sales leaders hear only a thin slice of calls, which blind spots cost deals, and how SENSO runs an AI first pass across the full base — with cited research and clear caveats.
Analytics6 minFrom Conversation to Deal: Where Conversion Actually Breaks
Where conversion actually breaks: discovery, next step, multi-thread. Gong Labs and Science of Scaling patterns — without “+X% win rate” promises.
Sales6 min7 Funnel Leak Points You Only See in Sales Calls
A 7-point checklist of funnel leaks visible only on sales calls: weak next steps, skipped qualification, premature solutioning. Science of Scaling and Gong patterns with caveats — what SENSO flags and how to coach.
Sales7 minWho Is Your Ideal B2B Customer: Building ICP From Conversations
Build ICP from real calls—not CRM demographics: pain, budget, decision process, trigger, anti-signals. Closed-won cohort, SENSO, and PULSO.
Product4 minHow We Made Call Analytics Simple
Why recording calls is not coaching, what SENSO does on the first pass (checklist, next step, repeats, CRM fields), and how a pilot usually starts — without other vendors’ ROI as ours.