// Conversation Intelligence
and voice AI agents

Every conversation is a measurable asset of your revenue

We see where the pipeline leaks. We act while the lead is still warm.

100%
calls under control
< 60 sec
to first contact
+35%
lift in deal conversion
−65%
less team routine
// friday · 19:43 · sales floor

The same week
Two different evenings

without NURREL
with NURREL

Closed the laptop. Finally.

Closed the laptop. Calmly.

Hundreds of call recordings. Who's going to listen.

Hundreds of conversations — already broken down.

Ivanov said something. Can't remember what.

I remember Ivanov's budget — it was on the card this morning.

Three customers waiting for an answer. Or four.

An AI agent called three customers back — instead of me.

While I was on one call — three didn't wait.

A deal moved forward while I was on the call.

«I'll catch up on Monday».

«Monday — straight to fresh leads».

I won't catch up on Monday either.

Everything from Friday — already closed.

So Friday evening can look like a Friday evening again

// integrations

Plugs into
what you already use

amoCRM
RetailCRM
Salesforce
Planfix
Creatio
UIS
Zadarma
OnlinePBX
Asterisk
MegaFon
Telegram
Slack
Pyrus
Zendesk
Bitrix24
HubSpot
Zoho
Megaplan
Mango Office
Sipuni
Telphin
3CX
Voximplant
МТС Exolve
WhatsApp
Microsoft Teams
HelpDeskEddy
01 — ready-made connectors02 — open API03 — launch in days
// ready to listen?

Check it on your own data

Book a demo
senso · reviewcall recording00:00 / 00:24
awaiting audio…
In-the-moment signals
// blog

Breakdowns, cases
and a field for experiments

All articles
Analytics 7 min

KPIs From Real Calls: What to Measure Instead of Pretty Reports

Leading KPIs from real sales calls instead of vanity reports: talk/listen, discovery questions, live-booked next steps, multi-threading, discounts without value, coaching coverage. Scorecards and a weekly SENSO ritual — with source caveats.

Integrations 7 min

CRM and Call Analytics: Why Fields Lie and Conversations Tell the Truth

Why CRM fields and forecasts lie without evidence from the call: Salesforce State of Sales 2026 on selling time and data hygiene, call-sourced fields, SENSO writeback, and context for PULSO — no invented ROI.

Product 6 min

SENSO: How Call Analysis Uncovers Sales Blind Spots

Why sales leaders hear only a thin slice of calls, which blind spots cost deals, and how SENSO runs an AI first pass across the full base — with cited research and clear caveats.

Analytics 6 min

From Conversation to Deal: Where Conversion Actually Breaks

Where conversion actually breaks: discovery, next step, multi-thread. Gong Labs and Science of Scaling patterns — without “+X% win rate” promises.

Sales 6 min

7 Funnel Leak Points You Only See in Sales Calls

A 7-point checklist of funnel leaks visible only on sales calls: weak next steps, skipped qualification, premature solutioning. Science of Scaling and Gong patterns with caveats — what SENSO flags and how to coach.

Sales 7 min

Who Is Your Ideal B2B Customer: Building ICP From Conversations

Build ICP from real calls—not CRM demographics: pain, budget, decision process, trigger, anti-signals. Closed-won cohort, SENSO, and PULSO.